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Descriptive Domains

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OCT-06

In today’s competitive landscape, being uniquely different is meaningful. Almost every business category is bustling with organizations that tout a unique advantage. Utilize a domain name that doesn’t best serve itself because it has hyphens, misspellings or additional words. Instead of defaulting to traditional domain extensions like .com. Businesses everywhere are embracing a modern strategy for differentiating themselves in a sea of sameness. These extensions are enabling a new generation of digital-savvy entrepreneurs to stand out in search listings. Attract more customers and build stronger online communities. Reach out to ahVanguard. We can help!

The anatomy of a new name

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For any personal or business, your customers must understand who you are and what you do. Descriptive domain names can tell that story in a matter of seconds. Domain extensions also serve the critical purpose of instantly telling a story to your customer. Descriptive keywords in your extension. like .games. Communicate what you do and how you’re engaged in a growing . This branding tool is invaluable. Above all, this will lead to better results. 

A brief guide to choosing a descriptive domain

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When deciding what domain you want for your business. It’s important to begin by doing your research and asking the right questions. Google recommends these four questions as a guide to choosing: 

  • Is there an available domain that’s relevant to your brand or business? 
  • Will your domain help explain and exemplify what you do? 
  • Does selected TLD enable you to have a shorter, more memorable web address? 
  • Will your domain name as a whole be distinct and memorable?

For instance, in a crowded digital ecosystem it can be difficult to ensure you have a relevant. Distinct, and descriptive domain on a legacy extension like .com and .net. Therefore many companies would not be able to answer these questions to their liking given the limitations of an oversaturated legacy world.

Some brands think they’ve found a compromise. Using hyphens or prefixes like “get”, “buy” or “eat”, to attempt to avoid the price tag of their ideal one-word. Descriptive TLDs offer clean and uncompromised domains that not only serve as an address. More importantly, a branding tool. In other words this works. 

DXC., a billion-dollar construction company, rebranded from its legacy address, dxctechnology.com, to descriptive domain dxc.technology. This name is now used as its logo and placed on their high-rise buildings all over the world. In conclusion, it works for them.

The power of detailed, descriptive domains

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Even as descriptive domains are increasingly embraced by companies across industries. There is no shortage of unique and descriptive domain names. This powerful tool achieves instant branding and memorability. Your first impression is strong right out of the gate. Thus, leading to more conversions. 

The fictional company Big Top Games has a choice between bigtopgames.com to showcase their position. It can feature its domain in its logo and branding for valuable repetition and memorability of where people can find them.

Embrace the descriptive domain wave.

 

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