North Carolina beer featured prominently in national media outlets when Charlotte hosted the Democratic National Convention, including Raleigh-based Lonerider Brewing crafting the “official beer” of the CNN Grill. The CNN Grill — a full-service, invitation-only restaurant CNN operates alongside the conventions. The campaign called for something thematic in the names of CNN brews on tap. As the host of the Democratic Convention — renominating Nobel Peace Prize winner Barack Obama — you could get bottles or draughts of Peacemaker Pale Ale displayed prominently behind the CNN Live Stage.

A beautifully displayed wall of beer bottles and complimentary tap handles adorned the main bar of the CNN grill. We achieved brand visibility with prominent show hosts, politicians, celebrities, and thousands of patrons over the length of the convention.

World of Beer started in Westchase a suburb of Tampa, FL which grew quickly after its inception in 2007.  The focus was more than only beer. We created an a place where everyone felt welcomed: an upscale bar with a down home feel. We were able to build the GM training program from the ground up as well as the team member beer school training.  Systems and training were key to the initial growth of World of Beer. We developed a priopriary inventory system with developers who worked with Price Waterhouse Cooper. Under our direction we opened 18 World of Beer locations.  The Grand Opening event for the location in South End, Charlotte, NC broke the opening night sales record. WOB – Southend was the number one trending location in US for beer.

Quadrum Fitness Center is a full-service designer gym promising fitness in a different experience. We were tasked with website creation of their brand new multi-studio high-end fitness facility. The owners at Quadrum Fitness Center needed their messaging and branding to be reflective of their vision; where fitness meets innovation!

Quadrum Fitness offers an experience for everyone with a variety of State-of-the-Art Equipment, Signature Classes inspired by professional athletes, and Revolutionary Cloud Technology to help you train and track your workouts.

They aren’t your ordinary gym! Experience fitness differently with quality surround sound and a display of concert lighting, creating an array of colors from sky blue to sunset orange contrasted by the bright green 8’ palm trees. Sandstone wooden benches enhance the experience throughout, creating a juxtaposition between the natural outdoors and interior spaces. Every room offers heart monitoring to help you get the most out of your workout and each machine contains a call-service button where their experienced trainers on staff are just a push of a button away.